The UAE’s National Media Authority is developing a new regulatory framework to govern children’s use of social media platforms as part of wider efforts to strengthen online safety.
The initiative will be introduced in coordination with federal and local authorities, as well as the telecommunications sector, to help ensure children engage with digital platforms in a safe and responsible manner.
Maitha Al Suwaidi, Executive Director of Media Strategy and Policy at the National Media Authority, said the framework builds on the UAE’s Child Digital Safety Law, which sets out measures to protect children online.
She added that the authority’s “Advertiser” permit also regulates children’s participation in digital content creation by setting rules on the type of content they can produce and the conditions under which they may appear.
Al Suwaidi said the authority encourages children to create educational, cultural and awareness-focused content that promotes national identity and community values. She stressed that the authority opposes the exploitation of children in advertising or media activities that violate approved regulations or age requirements.
The National Media Authority also plans to launch awareness campaigns in partnership with government institutions to educate children and parents on safe social media practices.
Officials said the initiatives are intended to promote responsible digital behaviour and help equip young people with the knowledge needed to navigate online platforms safely.
