Saudi Arabia has become a key hub for AI innovation thanks to Luma AI’s expansion in Riyadh. The company will focus on developing Arabic-native AI models through HUMAIN Create, ensuring AI systems reflect local culture, language, and creative context. This strategic move aligns with Saudi Arabia’s ambition to lead technological advancements in MENA.
The Riyadh office will support the creation of the region’s first Arabic-native AI foundation model. Luma AI plans to hire local talent, including AI engineers, software developers, and creative professionals. These teams will collaborate with public and private sector partners across Saudi Arabia and neighboring countries. By investing in local talent, the company strengthens its ties with the regional workforce and stimulates economic growth.
Moreover, Luma AI partnered with Publicis Groupe Middle East to integrate advanced AI models into creative projects. This collaboration allows Saudi Arabia to benefit from AI that enhances efficiency while remaining culturally relevant. HUMAIN Create provides the platform to deploy these AI models across advertising, media, and content production. As a result, regional creators gain access to cutting-edge technology that aligns with local preferences.
Saudi Arabia’s Project Halo supercluster supports this initiative by providing computational power for next-generation AI applications. These tools combine intelligence with creativity, empowering local businesses and public institutions. By leveraging these resources, Luma AI can accelerate the development of AI solutions tailored for Arabic speakers.
CEO Amit Jain highlighted the Riyadh office’s role in connecting regional creators with innovative AI solutions. Tareq Amin of HUMAIN emphasized that culturally aware AI improves creativity, scalability, and regional market relevance. He also noted that such AI fosters collaboration between the technology and artistic sectors.
The Arabic-native AI models developed in Saudi Arabia will drive innovation across multiple industries, including media, education, and creative services. By combining local talent, advanced technology, and strategic partnerships, Saudi Arabia strengthens its position as a regional AI leader.
Overall, Luma AI’s expansion positions Saudi Arabia at the forefront of AI development. The focus on culturally aware AI offers significant economic and creative opportunities. Riyadh is now a central hub for AI innovation in MENA, setting a model for technology adoption in the region.
