Saudi Arabia’s most persuasive brands continue to convince shoppers to choose their products. Saudia, Alrajhi Bank, and Albaik stand out on top. A new survey shows these companies strongly influence buyers and turn interest into action.
Saudia leads the list with 72 percent of people who consider the airline deciding to book. Alrajhi Bank follows with 70 percent, and Albaik secures third with 65 percent. Almarai also reaches 65 percent, while Apple impresses with 62 percent.
Furthermore, Toyota records a 55 percent conversion rate. Samsung attracts 49 percent, while Hilton hotels achieve 47 percent. Beauty names also play a role, with Huda Beauty converting 45 percent of customers and Dior Beauty achieving 43 percent.
In non-carbonated beverages, Almarai takes the top spot. Saudia follows, then Nadec, Lipton Ice Tea, and Nova. This success comes as Almarai expands its portfolio by acquiring Pure Beverages Industry Co. for more than SR1 billion. The company behind “Ival” and “Oska” helps Almarai grow stronger.
In retail banking, Alrajhi Bank proves most persuasive. Saudi Awwal Bank, Saudi National Bank, Alinma Bank, and Riyad Bank follow in line. Recently, Alrajhi Bank also earned global recognition for its leadership in sustainable practices.
Meanwhile, in the beauty category, Huda Beauty ranks first. Dior Beauty, Mac, Chanel, and Makeup Forever also gain strong influence. In retail, Amazon leads with 38 percent. Al Othaim, Panda, Lulu Hypermarket, and Shein join the top five.
Consumer electronics also show high persuasion levels. Apple ranks first, followed by Samsung, Huawei, LG, and PlayStation. In the dining space, Albaik proves most persuasive again. Hungerstation, McDonald’s, Al Tazaj, and KFC come next.
Toyota leads in the automotive sector, while Mercedes-Benz, Land Rover, Lexus, and BMW follow. In hospitality, Hilton stands first, while InterContinental, Movenpick, Hyatt, and Ritz-Carlton also perform well. For airlines and travel, Saudia dominates. Egypt Air, flynas, Emirates, and Almosafer complete the list.
The report also highlights a love for local products. Six in ten Saudi residents prefer goods made in the Kingdom. Among people aged 25 to 34, 60 percent show this preference. For those aged 35 to 44, the figure rises to 61 percent. Older shoppers also share this loyalty, while even younger groups show strong support.
Therefore, Saudi Arabia’s most persuasive brands not only convert shoppers but also align with national pride. The connection between consumer trust and local identity keeps getting stronger in the Kingdom.
