In a landmark announcement, The Lux Collective, in partnership with Adanté Realty, has officially launched SOCIO by The Lux Collective, the first hotel and branded residences in Sultan Haitham City.
This launch marks a major milestone in Oman’s hospitality and real estate landscape.
It introduces a lifestyle concept that blends modern living, social connectivity, and luxury hospitality.
Located in the heart of Sultan Haitham City, SOCIO by The Lux Collective will feature a design-driven hotel and a collection of stylish residences.
Together, they promise to redefine urban hospitality for residents and international travelers alike.
The development aims to attract young professionals, digital nomads, and lifestyle-seekers.
It will offer curated communal spaces, co-working hubs, wellness amenities, and food experiences.
According to the developers, SOCIO by The Lux Collective will reflect the future of integrated city living.
Its design emphasizes community, sustainability, and smart-living technologies.
Executives from The Lux Collective said this project demonstrates their commitment to expanding luxury hospitality in the Gulf.
They also noted that Oman offers strong long-term potential in lifestyle and residential tourism sectors.
Meanwhile, Adanté Realty emphasized that this project aligns with Oman Vision 2040.
It supports goals to boost urban development, attract investment, and diversify the economy through premium hospitality.
The partners plan to integrate local culture and modern experiences within the SOCIO brand.
This blend is expected to attract both local buyers and international investors.
As construction moves forward, SOCIO by The Lux Collective will play a central role in shaping Sultan Haitham City’s identity.
It will also set a benchmark for future mixed-use developments in Oman.
With this launch, SOCIO by The Lux Collective positions itself as a lifestyle destination where community, creativity, and comfort converge.
