Saudi E-commerce Sales Jump 45% in January, Surpassing $5.5bn

In January, Saudi Arabia’s e-commerce sales soared by 45%, exceeding $5.5 billion. This surge is a reflection of the Kingdom’s growing shift towards digital payments and online shopping. The increase in sales was driven by rising consumer spending and the widespread adoption of digital payment methods. Saudi Arabia’s Central Bank (SAMA) reported that Mada card transactions, including online shopping, in-app purchases, and e-wallet transactions, surged by 33.65%, with 111.42 million transactions recorded. The rise of Mada, a major player in this transition, is reshaping how Saudi consumers engage with retail. This trend highlights the growing preference for contactless payment technologies, powered by near-field communication (NFC) technology. With the economic conditions improving and digital payments becoming more secure and user-friendly, Saudi Arabia is well on its way to a cashless society, driving further growth in e-commerce and retail.