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QIC Wins ‘Customer Experience Initiative of the Year’ Title

Qatar Insurance Company (QIC), the leading insurer in Qatar and the MENA region, has earned the prestigious title of “Customer Experience Initiative of the Year in Qatar” at the 2025 Insurance Asia Awards. This Customer Experience Award highlights their success. The announcement took place during the program’s annual awards ceremony. Representatives from top insurers across Asia gathered last week in Singapore.

This recognition highlights QIC’s successful efforts in creating a seamless and innovative customer journey through its flagship platform, the QIC App. Designed to meet the daily digital needs of everyone in Qatar. The app has significantly simplified the user experience. It allows customers to easily understand their coverage needs and purchase policies with just a few clicks. Additionally, it gives access to a wide range of non-insurance services related to everyday life.

Salem Al Mannai, Group CEO of QIC, commented on the achievement: “We are honored to be recognized once again by one of the most respected insurance award programs in Asia. Winning the Customer Experience Award is rewarding for us.

It is rewarding to see our solutions acknowledged by a panel of renowned industry experts. This Customer Experience Award recognition confirms the strength of QIC’s digital strategy and our commitment to enhancing the customer journey with user-centric, cutting-edge solutions.

Our investment in digital innovation over the past few years has enabled us to provide better access to the best coverage for everyone in Qatar. We are excited to continue building on this momentum. We aim to set new benchmarks for digital excellence at both the local and regional levels.”

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