The Oman Celebrates campaign concluded successfully on Wednesday, marking a milestone in Oman’s national promotional efforts. This edition saw record participation from retail outlets and consumers. It highlights Oman’s commitment to stimulating the economy and engaging the private sector.
Running from 11 January to 11 February 2026, the Oman Celebrates campaign featured 1,574 retail outlets across multiple governorates. This almost doubles the second edition’s 814 outlets. The increase shows private sector confidence and the campaign’s growth as a key annual event.
Consumers also turned out in large numbers. Shoppers visited markets and malls, boosting spending and energizing the local economy. The campaign coincided with preparations for Ramadan, further encouraging retail activity. Many businesses reported higher sales and stronger customer engagement throughout the promotional period.
The closing ceremony took place in Muscat. Eng. Ghalib Said Al Ma’amari, Undersecretary of the Ministry of Commerce, Industry, and Investment Promotion for Commerce and Industry, attended. Officials and private sector representatives also participated. Organizers highlighted that the campaign fosters cooperation between government and businesses. It also increases public awareness of national initiatives.
The Oman Celebrates campaign reflects broader economic strategies supporting local businesses and competitiveness. Authorities emphasized that campaigns like this drive sustainable growth. They also strengthen consumer confidence and improve the market ecosystem.
The campaign’s success demonstrates Oman’s focus on balancing economic growth with community participation. Authorities plan to continue the initiative in future years. They aim to attract more participants and stimulate even greater commercial activity.
Overall, the Oman Celebrates campaign reinforces Oman’s efforts to boost retail, enhance consumer engagement, and create a dynamic business environment across the Sultanate.
