A new art installation “Key to Memories 2025” has been unveiled at a bustling metro station. The installation is a nod to the collective memories of the FIFA World Cup. It has been transformed into a tangible representation of the moments made during the world-class tournament.
In a collaboration with Boo Design Studio and Qatari designer Maryam Al-Homaid, the “Key to Memories 2025” is comprised of 250,000 keychains. These keychains were collected from fans during the 2022 FIFA World Cup.
The installation is located just outside the metro station. It is within the vicinity of the iconic stadium that hosted monumental matches and formed a huge part of football’s history.
The design, which is the brainchild of Maryam Al-Homaid, merges traditional and contemporary elements. This serves as an homage to the energetic spirit of the fans from the final four teams while encapsulating the tournament’s magic for future generations.
“Each keychain was more than a keepsake. Engraved, numbered, and carried with purpose—they marked a place, a memory, a moment in time,” said Boo Design Studio on Instagram.
“Once, they unlocked doors. Now, they unlock something greater—a collective story. Because big memories often live in the smallest of things,” it added.
