Zain Kuwait recently sponsored the largest career gathering in Kuwait. The company participated in the fourth Watheefti Expo this weekend. This event occurred at The Arena with significant ministerial patronage. Zain’s leadership team attended the opening ceremony personally. They aimed to connect with graduates and eager job seekers. The company specifically seeks to attract purpose-driven talent.
Therefore, Chief Purpose and HR Officer Nawal Bourisli commented on their strategy. She stated Zain embeds purpose directly into its culture. Consequently, they strive to attract purpose-driven national talent. These individuals must share a passion for positive impact. This philosophy acts as a compass for all hiring decisions. The company wants teams that believe in technology’s power.
Moreover, Zain’s booth provided a comprehensive overview of career opportunities. It highlighted paths in technology and digital innovation specifically. The company showcases its investment in young national talent. It also focuses on equipping them with future-proof skills. These skills include artificial intelligence and cybersecurity. Therefore, the search for purpose-driven talent supports national development.
Furthermore, this recruitment approach reflects Zain’s broader strategic direction. The strategy aims to strengthen national talent in the tech sector. It also empowers them for a more competitive market. Bourisli emphasized their goal of Better Lives and Lasting Connections. She said teams must harness innovation with a customer-centric mindset. This purpose-driven talent will translate belief into concrete action.
The participation aligns with the company’s 4WARD strategy. This plan places people and purpose at the business core. It is embodied by an internal program called UNITY. This program unifies teams around a single shared goal. It puts purpose and customer experience at the center. The vision is to become a human-centric technology company.
At the expo, Zain also promoted its graduate training program. The Generation Z program invests heavily in young national talent. It prepares a new generation of skilled entrepreneurs. The company also invited students to a part-time opportunity program. The Watheefti event featured over one hundred ten companies. It served more than forty thousand job seekers effectively. Zain’s presence reaffirmed its commitment to finding and nurturing purpose-driven talent for Kuwait’s future.

