Saudi Arabia is witnessing a historic rise in smoking cessation, with 300,000 people quitting cigarettes in 2025. This surge reflects the Kingdom’s growing commitment to improving health and reducing preventable risks. Public awareness, lifestyle motivation, and accessible alternatives are driving this shift away from smoking across the country.
According to nicotine alternative company Badael, the total number of people who quit smoking increased from 400,000 at the start of 2025 to 700,000 by the end of the year. Remarkably, 200,000 of these individuals later eliminated nicotine entirely, including all pouches and substitutes. This trend highlights a broader commitment to quitting and sustaining a healthier lifestyle.
Health experts emphasize that the shift away from smoking is often more successful when driven by personal goals rather than fear-based campaigns. Ahmed Al-Omari, 32, shared that he quit after over a decade of smoking. “I noticed smoking affecting my energy and breathing,” he said. “When I stopped cigarettes, I didn’t want nicotine at all.”
Similarly, 27-year-old Mariam Al-Dossary stopped smoking to improve her overall health. She explained, “Smoking no longer fit the life I wanted. Once I made the choice, staying smoke-free became easier.” Studies show that improvements in sleep, fitness, and energy help people maintain long-term behavioral changes, reinforcing personal motivation over external pressure.
The younger generation is also leading the charge. Mohammed Al-Shahri, 22, quit while attending university. “I didn’t want smoking to follow me into my future,” he said. “Many people my age are rethinking tobacco and making healthier choices early.”
Badael, which produces the nicotine pouch DZRT, emphasizes harm reduction. Their products provide a transition away from combustible tobacco, with the ultimate goal of quitting nicotine entirely. The company aims to help 1 million people in Saudi Arabia quit smoking by 2028.
Overall, with combined efforts from public campaigns, regulations, and cessation support programs, Saudi Arabia is moving steadily toward a future where smoking is no longer the norm. The shift away from smoking is gaining momentum, empowering citizens to prioritize health and quality of life.
