Entertainment events across Saudi Arabia drew approximately 76.9 million visitors to 423 destinations nationwide in 2024, according to the Saudi Vision 2030 Annual Report.
The Riyadh Season alone welcomed more than 19 million visitors in 2025, revolutionizing the Kingdom’s entertainment landscape and setting new records for the sector.
Saudi Arabia’s entertainment initiatives are increasingly attracting international visitors, strengthening the sector’s role as a key component of the country’s quality-of-life agenda.
The General Entertainment Authority (GEA) leads the development and regulation of the sector, offering a wide range of high-quality experiences.
The growth of the entertainment industry is supporting the national economy by creating job opportunities, boosting local small and medium enterprises, attracting foreign direct investment, and contributing to the gross domestic product.
GEA’s efforts have produced record-breaking results across multiple sectors, positioning Saudi Arabia as a global destination for entertainment seekers.
To date, more than 120 million visitors have attended GEA events, featuring over 100,000 nights of art, sports, and entertainment activities presented by more than 3,700 companies.
Saudi Arabia’s investment in the entertainment sector reflects its broader commitment to enhancing domestic tourism, encouraging citizens to spend locally, and reinforcing its economic and social development goals.
