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Emirates Launches World Store in Bangkok, Elevating Travel Experience in Southeast Asia

Emirates has officially opened its Emirates World Store in Bangkok, a premium, lounge-style retail space designed to deliver a personalized travel experience. This new store underscores the airline’s commitment to Thailand and the broader Southeast Asian region, reflecting its ambition to cater to the growing premium travel market.

The grand opening ceremony was attended by prominent figures, including Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer. Obaid bin Taresh Al Dhaheri, UAE Ambassador to Thailand, and Sorawong Thienthong, Thailand’s Minister of Tourism and Sports, also graced the event. Emirates’ senior management, trade partners, and media representatives were present to witness the launch.

The Emirates World Store in Bangkok marks the airline’s second major investment in Thailand this year. This lounge, the largest outside Dubai, showcases the airline’s ongoing commitment to enhancing passenger comfort.

The store’s opening coincides with a strategic partnership between Emirates and the Tourism Authority of Thailand (TAT). This collaboration aims to boost inbound tourism from Emirates’ global network to Thailand. Through joint marketing campaigns, both organizations plan to highlight Thailand’s appeal as a premier travel destination.

Strategically located at Gaysorn Centre, the new store boasts a prime location within Bangkok’s bustling commercial district. Designed with a light and airy open-plan layout, the Emirates World Store in Bangkok reflects the airline’s luxurious onboard design. Spanning 254 square meters, it features Emirates’ signature A380 Onboard Lounge. Visitors can enjoy an immersive experience of the elegance found aboard Emirates’ flagship aircraft.

The lounge-style setting allows visitors to interact with Emirates’ expert consultants for personalized travel support. Dedicated customer service counters assist with flight bookings, ticketing, and travel inquiries, ensuring a seamless travel planning experience.

With the Emirates World Store in Bangkok, Emirates aims to bring its luxurious travel experience to the heart of Thailand.

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