Dubai’s Roads and Transport Authority (RTA) has announced the successful completion of Phase II of its 360 Services Policy, a major step in the emirate’s digital transformation. The initiative focuses on self-service digital platforms, allowing customers to access services through applications such as Dubai Now.
Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of RTA, highlighted the achievements of Phase II, which includes:
- 40% of RTA’s total services now fully digital, proactive, and integrated.
- Customer happiness index reaching 98.9%.
- 96% improvement in service accessibility.
- Zero waiting time for 82 services and elimination of in-person visits for 63 services.
- 36% reduction in service process steps.
- 61% expansion in service availability.
- Digital adoption rate surging to 96% in Q4 of 2024.
RTA collaborated with 32 public and private sector partners in 2024 to enhance service integration, resulting in 71 services now accessible without prior requirements.
Phase III of the 360 Services Policy, set to launch this year, will focus on further digitizing RTA’s services to enhance customer experience and meet ambitious happiness indicators.
Al Tayer reaffirmed RTA’s commitment to developing a modern and smart service ecosystem, aligning with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to position Dubai as the world’s best city to live in and the smartest city globally. He also credited the continuous follow-up and guidance of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, for driving the initiative forward.
