AlUla will train 50 young residents in public speaking, presentation and storytelling through a new development programme. The AlUla ambassadors programme aims to help local talent introduce the governorate’s heritage and attractions to international audiences.
Kafaa Association for Youth Development will run the five-day programme from October 30 to November 3. The initiative brings together Bawsalat Al-Maana and Saudi Speakers, with support from several sponsors. Together, the organizations aim to strengthen young people’s communication skills and prepare them for public-facing opportunities.
During the sessions, experienced trainers will teach participants how to develop their personal brands and digital presence. They will also practise vocal delivery, improve storytelling techniques and learn how to engage different audiences. Furthermore, the training will explore ways to respond confidently to different situations.
Rather than relying entirely on classroom instruction, the programme will include practical exercises based on AlUla’s cultural and tourism experiences. Participants will use familiar local subjects to develop their presentation skills. As a result, they can practise communicating the governorate’s distinctive stories to visitors and wider audiences.
The AlUla ambassadors programme also aims to prepare participants for work in events, presenting and content creation. Organizers expect the training to help residents contribute to national events inside and outside the governorate. These skills could support AlUla’s growing demand for people who can represent local destinations and share their stories.
The programme will conclude with practical challenges and an award ceremony. AlUla Governor Rashid bin Abdullah Al-Qahtani will patronize the closing event and attend the ceremony. Organizers will recognize participants who demonstrate strong public speaking, presentation and destination-introduction skills.
The initiative comes as AlUla continues to host international conferences, festivals and cultural activities. Consequently, organizers see opportunities for local residents to take on roles beyond traditional tourism services. Speakers, event presenters and content creators can help communicate the governorate’s attractions to diverse audiences.
AlUla has become a prominent cultural destination in Saudi Arabia, with significant archaeological and historical sites. Hegra, located in the governorate, became the Kingdom’s first UNESCO World Heritage Site in 2008. Its historical importance continues to shape the area’s appeal to visitors from around the world.
Meanwhile, the Royal Commission for AlUla, established in July 2017, oversees the governorate’s development and heritage preservation. The Journey Through Time master plan, launched in April 2021, sets out a long-term vision for development through 2035. These efforts connect tourism growth with the protection of AlUla’s cultural and historical assets.
The training initiative also aligns with Saudi Vision 2030, which seeks to strengthen the nonprofit sector and expand its contribution to the economy. In addition, the programme highlights how community organizations can support local development by investing in young people’s skills. Organizers hope participants will play a greater role in representing AlUla as its international profile grows.
