Oman has launched the First International Conference on Creative Industries and Sustainable Innovation, highlighting the role of sustainable innovation in shaping the future. The two-day event, Creative Horizons, gathers academics, researchers, and creative professionals from Oman and abroad. It provides a platform to share ideas and explore opportunities in creative sectors.
The conference takes place in the Wilayat of Manah at the Oman Across Ages Museum. It is organized by the University of Technology and Applied Sciences in Nizwa. Attendees discussed ways to grow creative industries while protecting the environment and preserving culture. The organizers emphasized that the conference encourages collaboration and actionable solutions.
However, the event focused on four main themes. First, participants examined policies and strategies to promote sustainable innovation in creative industries. Second, they explored how technology and artificial intelligence improve efficiency and support sustainability. Third, experts highlighted creativity’s role in the circular economy and sustainable growth. Finally, sessions covered creative practices in design, media, architecture, and urban planning.
The opening session, Innovation for Sustainability: A Global and Local Vision, outlined global and local trends. Speakers explained how creative industries can boost the economy while respecting environmental responsibility. Later, sessions addressed AI in design and media, digital tools for cultural preservation, innovation in education, and the circular economy.
Organizers stressed that sustainable innovation is essential for Oman’s creative sectors. They encouraged participants to use technology wisely while maintaining cultural heritage. Discussions inspired collaboration and the creation of practical strategies for national and regional growth.
By combining research with creativity, the conference reinforced Oman’s commitment to nurturing talent and promoting economic and cultural progress. Experts noted that supporting creative industries through sustainable innovation ensures long-term benefits.
In conclusion, the conference ended with a call for continued cooperation. It urged participants to embrace technology, protect culture, and prioritize sustainability to shape Oman’s creative future.

