Dubai health creators have launched the second phase of the Dubai Content Creators Programme, emphasizing health and science communication. Moreover, the initiative aims to equip participants with practical skills and advanced training to deliver accurate, engaging, and reliable content.
The programme is a joint effort between the Dubai Press Club and Dubai Health. Consequently, it builds on Dubai’s reputation as a regional hub for media innovation while addressing national priorities in public health. By empowering creators, the initiative seeks to enhance community knowledge and engagement on medical and scientific topics.
The new phase focuses on simplifying complex health issues, promoting responsible communication, and using creative storytelling techniques. Additionally, participants will gain guidance from experts on presenting scientific information clearly and effectively across multiple digital platforms.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, welcomed participants and highlighted the importance of media in Dubai’s development strategy. She said the programme reflects a commitment to a professional, knowledge-driven media landscape and emphasizes social responsibility in content creation.
Furthermore, Al Marri noted the critical role of Dubai Health in advancing the emirate’s healthcare system. She stressed that collaboration ensures health communication remains innovative, accurate, and engaging for the public.
Moreover, the programme offers opportunities for creators to enhance digital storytelling skills, strengthen their online presence, and contribute to informed public discourse. This aligns with Dubai’s strategic goals of integrating media innovation with public service and community education.
Officials stated that the programme will expand its reach in the coming months, providing more workshops, expert-led sessions, and hands-on guidance for participants. Accordingly, organizers aim to measure impact through participant engagement, content quality, and community response to health messaging.
Experts highlighted that improving health communication is essential for fostering public awareness and promoting healthier lifestyles. Therefore, by training content creators, Dubai health creators strengthen the connection between professional media practices and community education.
Additionally, the programme encourages collaboration between media professionals and healthcare experts, creating a network that supports accurate, timely, and engaging health information. Organizers also plan to introduce additional modules on science communication and digital innovation in the near future.
In conclusion, Dubai health creators expect this initiative to serve as a model for regional health communication programs, reinforcing the role of digital media in shaping informed, healthy communities.
