The Ayn platform initiative is playing a central role during the 2025 Khareef Dhofar festival in Salalah. As a major arm of the Ministry of Information, Ayn is drawing attention for its diverse and interactive offerings. Moreover, the platform showcases the beauty, culture, and heritage of Dhofar Governorate.
This year, Ayn is focusing on enriching visitor engagement. Specifically, the platform highlights Dhofar’s tourism appeal through its growing digital presence. It also uses a mix of media services to reflect the region’s unique cultural and humanitarian features.
One highlight is the “Child Interface.” This programme offers young visitors environmental stories and adventure-based field content. Additionally, it supports learning and cultural understanding. Moreover, it encourages creative thinking and provides fun, family-oriented activities.
Children can explore a range of services, including audiobooks and animated cartoons. These tools are designed to stimulate intellectual growth. They also support family goals in education and innovation. Notably, this programme continues until 3 August.
In addition, the Ayn platform initiative features an Interactive Digital Competition. The contest poses questions about Oman’s culture and tourism. As a result, it is a playful yet informative way to build national identity. Visitors can participate while learning more about Omani heritage in a simple format.
Ayn also broadcasts live radio and television programmes under the “Khareef Dhofar” label. These shows focus on festival coverage and tourism updates. Furthermore, viewers can access all content online, making it easy to stay connected.
Furthermore, the platform supports the festival with high-quality visual media. For example, short videos showcase the region’s landscapes using drone footage. Interviews with international tourists are included in different languages. Consequently, this broadens the festival’s global reach and appeal.
The platform publishes content in eight languages. Articles and photo captions are translated to engage audiences worldwide. Therefore, this effort enhances inclusivity and boosts international tourism awareness.
The Ayn platform initiative aligns with Oman Vision 2040. It also supports the nation’s digital development goals. Overall, the initiative ensures that cultural celebration meets technological innovation in a unified experience.
By embracing digital tools and cultural pride, the Ayn platform initiative is transforming Khareef Dhofar into a globally accessible and meaningful festival.
